Your customers are an extremely important and valuable part of your business. Without them you wouldn’t even have a company to maintain, so never forget their significance as you mature and grow over the years.
What will help you out is to develop relationships with them and make sure you’re good about keeping in touch with your customers. It’s not a wise idea to accept their money or transactions and then disappear or refuse to address their questions and concerns. In fact, there are several practical methods for how you can grab your customer’s attention and make sure your company continues to be on the top of their minds.
- Email Campaigns
Email is a fast and efficient way to keep in touch with your customers and fill them in on important announcements or updates. Continue to collect email addresses throughout the years so you can build a solid list of subscribers who look forward to your messages. Make sure that people you include on your list have opted in to receive your emails and always allow users the option to unsubscribe. Keep a calendar for when you’re going to deliver your messages so you’re not overloading your customer’s inbox on a regular basis.
- Social Media
Use social media to keep in touch and interact with your customers around the clock. The best part is there are a lot of different platforms for you to choose from depending on what your needs are. For instance, learn more about why your company might want to become more active on YouTube in the future and the benefits of using this outlet. The following social media platforms are proving the most popular, and successful, regarding customer connectivity:
- YouTube
Hire a team of people to handle your social media logistics so that you’re always responsive and are consistently sharing new updates to your followers. More and more consumers are spending the majority of their time on social media, so it’s important you’re there to network and be seen.
- Newsletters
Sending out a weekly or monthly newsletter is also a useful way to keep in touch with your customers. Most of them will likely appreciate the knowledge and you taking the time to make sure they’re up to speed with what’s happening at your company and within the industry. It’s a wise idea to stay away from including any advertising in these messages and instead focus on providing your customers with valuable and timely information they can appreciate and use. Be consistent yet creative to help ensure you’re grabbing the attention of your readers and that they look forward to receiving your newsletters.
- A Blog
Launching a company blog will show your customers that you care about them and want to give back. Use this medium as a way to distribute free knowledge to your followers and readers and to keep them informed of some of the most important aspects of the business they should know about. This is also a great way to prove to consumers that you’re the experts in your industry and express reasons as to why they should do business with you.
You can also use your blog to drive interested parties back to your website to learn more about your company. Publish high-quality content and invite guest bloggers to participate, so your blog remains relevant and interesting to your readers.
- Pick up the Phone
It’s never a bad idea to pick up the phone and have a real conversation with your customers. They’ll likely enjoy hearing from you and will want to share their feedback with you and reasons for why they feel the way they do toward your company. This is also an opportunity to thank them for their business and to show your appreciation for them taking the time to spend their hard-earned money with you. Instead of making it a sales call, use this interaction as a chance to gather opinions and advice so you can use this information to implement necessary changes at your business that will help you improve.
- Meet in Person
A lot of business is done over the Internet these days, but that doesn’t mean that in-person connections aren’t necessary or important. Keep in touch with your customers by taking the time to meet with them face-to-face. Either invite individuals to coffee for a one-on-one conversation or think about hosting customer appreciation events where you can mingle and get to know your clients better. This is also a chance to allow them to test out various new products or services you’re offering and get their viewpoints on the matter. Never underestimate the value of you taking the time to meet with a customer on your own time and showing them the human side of your company.
- Advertise Special Promotions
Not only will you advertising special promotions help you keep in touch with your customers, but it’ll also likely drive people to want to talk and share about what you’re doing with their family and friends. Grab the attention of your customers by offering sales and discounts once in a while so you can drum up more interest in your business. This way you’ll likely create an opportunity to connect with current customers as well as draw in new clients who may never have heard about you. You can also offer sneak peeks into what you’re about to roll out and only allow a certain amount of people to get the inside scoop about what’s yet to come.
As a business owner, it’s your job to be proactive about keeping in touch with your customers. Use this advice to help you accomplish this goal and make certain you’re not falling behind in this area. Your business will be that much more successful if you’re not only able to connect with your customers but if you can also retain their attention even through all the other noise and competition that’s out there. It’s going to take an extra effort on your part but stay hopeful that all your hard work will pay off in the long run and you’ll experience an increase in your sales.
