Whether it’s a well-established brand-name business or someone with a great product who wants to set up shop locally, mall kiosks are an ideal location to attract attention from hungry shoppers. Many kiosks sell food while others go for more unique merchandise (T-shirts, necklaces, original paintings). The traditional mall kiosk can thrive in a mall setting as long as the owners are aware of a few fundamentals. After all, a mall is a place where people with a bit of extra money than the average shopper goes to buy miscellaneous items as opposed to a specific item (such as groceries). So the mindset of a mall shopper is just a little different than the mindset of a shopper making a run to the grocery store.
The mindset of mall shoppers has been the delight of kiosk owners since malls first opened their doors. It’s a crowd of people who aren’t just shopping, but often socializing. People are shopping, eating, drinking, and generally having a great time in a forest of terrific stores that don’t just offer one specific thing. Finding out what those shoppers might want to buy is the key to success for any mall kiosk.
Display presentations are going to be one of the most important parts of designing a kiosk and it’s best left to the experts. Hiring a professional kiosk designer saves you not just time but an enormous amount of money in failed experiments as well. Since the designers know the kiosk environment in your mall and do the necessary research, you don’t have to try and fail over and over again until you finally find the kind of kiosk that will click with the shoppers at your particular mall. So many people try a do it yourself approach to these kiosks and quickly find themselves falling behind the competition in the mall.
Placement in the mall will also play an important part in your success with a kiosk. If you’re selling food items, you might not want to be locked in the opposite corner of the mall near a bunch of stores that have closed down. If you hire a professional company, they will scout the mall that you’re interested in placing a kiosk and then determine where your particular product would move the best. Food, jewelry, apparel, and art will all have their ideal locations.
