You have developed a website for your business and now want to convert the visitors into your customers. That is where a need to analyze the bounce rate comes to the fore. What is a good bounce Rate? How to reduce the bounce rate on your site? We will find it out in today’s post.
Bounce Rate – What does It Signify?
Well, going by the definition, Bounce Rate is the percentage of visitors who leave your website after viewing just one page. Having a proper analysis of your bounce rate can be helpful in getting to know the quality visitors you have been getting. It can also help you in improving the effectiveness of your site.
The bounce rate is calculated by dividing the number of visits to just one page by the number of visits to the whole website. Google defines bounce rate as the percentage of single-page sessions that have no interaction with the content of the site.
What is A Good Bounce Rate?
Well, it depends. It would be dependent upon the kind of site or business you are dealing with. However, for practical considerations, a bounce rate of above 70 percent can be treated disastrous and an indication that you need to go for a complete overhaul of your site.
If your site deals with blogging or focuses on content, a higher bounce rate may not be that risky. All you need the visitor to read your content and click on the ad. A bounce rate of 55 to 60 percent can be considered good here. However, in case of E-Commerce sites, the lowest bounce rate is what one would favor. A bounce rate of as low as 20 percent can be treated as good in this case. A business website that aims to give your visitors information on what you do and provides the contact details, a bounce rate of 40 percent may be fine.
How To Reduce Your Bounce Rate?
Once you know what is an ideal bounce rate should be for your niche, it is time to take stock of how to reduce your bounce rate . A few tips here may be helpful in that direction.
Improve Your Search Engine Rankings
This has a great bearing on your SEO strategy. Using proper keywords in your content can go a long way in letting you attract more serious visitors. When the visitors have a purpose while visiting your site, they will indeed be willing to check more page views.
Popups – Good or Bad?
Popup ads have always been a grey area. They can help you improve your performance or even can ruin it. It depends on how your visitors feel about it. Avoid firing up the popup immediately on the visit to the page. Setting a timer can be more effective. Another strategy could be disabling the popup completely from your home page. In essence, the popup ads need to be less annoying.
Buying Traffic
Traffic generation by means of subscribing to the services of a third party firm is yet another way you can use to reduce your bounce rate. There are are a few good traffic generation services that will offer you genuine high-quality traffic from top countries around the world. Services like Babylon Traffic can be worth the consideration here.
Enhanced Navigation
Navigating through the different sections of your site should be intuitive and easy. If your navigation itself tends to be uncomfortable, it can cause increased bounce rate. You can use a few tools to analyze how does your navigation fare. Google Analytics can be one of the best tools in that direction. Make sure your visitors find a cleaner interface that has a simpler navigation.
Concluding Thoughts
Those were a few tips that should be helpful in reducing your bounce rate effectively. Do note that these are only a few tricks that you can employ. You may go through the additional options like improving your website design, enhancing readability and providing fresh, up to date content for a good bounce rate and conversion.
